Ford Privilege


As a Ford employee, pensioner or beneficiary, you and your family can benefit from the company’s Ford Privilege scheme, which allows you to purchase Ford vehicles at a greatly reduced price.

So how does the scheme work? As an employee of Ford Motor Company Limited, or an associate company, you can buy up to 5 Ford vehicles within a 9-month period under the Ford Privilege scheme.

How do I go about it?

To make a purchase under the Ford Privilege scheme you first need to register your intent to use your Ford Privilege entitlement. You can do this by contacting the Ford Privilege Helpline on 08457 100 400 between the hours of 08.30 and 16.45, Monday to Friday or contact us for a brochure.

You will need to provide your Company Identification Number and some personal details, for security reasons.

Who can benefit?

A full list of eligible family members is below.

Grandfather / Grandmother
Grandson / Granddaughter
Father / Mother
Brother / Sister
Son / Daughter
Spouse / Partner
Uncle / Aunt
Nephew / Niece
Father-in-law / Mother-in-law
Step father / Step mother
Step son / Step daughter
Son-in-law / Daughter-in-law
Brother-in-law / Sister-in-law
Half brother / Half sister
Step brother / Step sister

Get in touch for more information.

As an employee, pensioner or beneficiary of Ford Motor Company Limited (incl. Getrag Ford Transmissions) or Ford Financial (incl. Ford Credit) you are eligible for the Ford Ambassador Programme and may nominate individuals such as friends, neighbours or members of your extended family, to receive preferential terms when purchasing a new Ford. You must know the customer you are nominating.

To qualify, nominated customers must either:

1. own a non-Ford vehicle of any age for a minimum period of 3 months
2. own a Ford vehicle which is a minimum of 2 years old from date of first registration (or if purchased used, of any age).
3. have had the benefit of a company car, within the prior 3 months, which will no longer continue.

Privilege-qualifying relatives as referenced below are NOT entitled to purchase a vehicle through the Ford Ambassador Programme.

Wife Brother Father
Husband Sister Mother
Son Brother in Law Father in Law
Daughter Son in Law Sister in Law
Mother in Law Daughter in Law Step Sister
Grandmother Grandson Step Brother
Grandfather Granddaughter Step Mother
Step Son Step Father Step Daughter
Niece Nephew Half Sister
Aunt Uncle Half Brother
'Common Law' spouse and their immediate family¹ Same sex partner and their immediate family¹  

¹immediate family: Mother, Father, Sister, Brother, Children from partner’s previous relationship.

For sales terms and conditions, click here.

What is the Ford Advantage Programme?

Ford Advantage is a special scheme offering employees of Ford partner companies an exclusive free servicing and Ford Roadside Assistance product when buying a new vehicle through the programme.

What do I get if I purchase a new vehicle on the programme?

Ford Advantage customers can benefit from a free 2-year Service Plan including Extended Period Maintenance plus a further 2 years’ Ford Roadside Assistance which is in addition to the first year free Ford Roadside Assistance provided with every new Ford car. This offer applies to any new Ford vehicle purchased (excluding KA Studio, KA studio Connect, Mustang, Edge, Focus RS and Commercial Vehicles) The service plan comprises of a scheduled interim service at 12,500 miles and a scheduled major service at 25,000 miles including Extended Period Maintenance (Extended Period Maintenance includes a brake fluid change at 2 years and Bodywork and Paintwork inspection) but excluding convenience check items.

Information on Ford Roadside Assistance and details of items covered in each service and can be obtained from all Authorised Ford Dealers.

The service and Ford Roadside Assistance plan is linked to the vehicle purchased and cannot be transferred to an alternative vehicle. However, if the vehicle is sold within the first three years from the date of first registration, the service and Ford Roadside Assistance plan will remain with the vehicle and will be passed to the new owner, which may increase its resale value.

For more information and full terms and conditions click here.

Why choose Islington?

We are extremely proud to announce that our state of the art showroom at Trowbridge Ford has now been completed and was officially re-opened by Mr Andy Barrett UK Chairman and Managing Director of Ford Of Britain. We are located just 100 yards from our CitroenSuzuki and Peugeot Dealership on Canal Road, Trowbridge.

With up to 70 used cars in stock including a selection of commercial vehicles on site, a fully equipped workshop and factory trained technicians, we are perfectly placed to deliver outstanding service to current & future Ford owners in Trowbridge, Melksham, Bradford On Avon, Bath & Corsham.

We are also Motability accredited and can look after all your Motability requirements.

  • We believe that every customer should receive the highest level of customer care, you can see what our latest customers are saying here.
  • Established in 1963, our reputation for being trusted and offering expert advice is second to none in the Trowbridge, Melksham, Bradford on Avon and surrounding areas.
  • We offer a huge selection of quality used cars, fully prepared to the highest of standards.
  • I have recently ordered my new Ford Edge Sport from your garage. I just want to drop you a quick e-mail with my feedback on my experience dealing with your dealership. I would like to say I am extremely happy with your level of customer service and in particular Mike Elsayed who has been your sales ...

    Mr Johnstone

  • Paul White from Trowbridge Ford arranged a time for me to arrive and informed me of how long the work would take to be carried out on my car. After waiting in relaxed surroundings my car was presented cleaned before the arranged time along with the necessary paperwork. I receive...

    Mr Mancini

  • The salesman, Andy, was very friendly and I felt he went out of his way to ensure I understood how the car worked before I left the forecourt. I would definitely recommend Trowbridge Ford on the experience I experienced. He even programmed my radio to the station I mentioned I l...

    Mrs Russell

  • Andy listened to my requirements & ensured that I had the car to suit my requirements. The showroom was in the process of major refurbishment. However the part being used was very clean, bright and comfortable for customers.

    Mrs H

  • Couldn't fault it in anyway, dealt with by Leanne sumpter and she was very polite, professional and didn't push us to buy things we didn't want, we love our new car and will highly recommended ford Trowbridge.

    Mr and Mrs Harris

  • Picked up our c-max today. We were made very welcome fromthe moment choosing what car we want this time. Leanne was completed super starshow us everything we needed to know about the car it's self.... thank you verymuch.

    Mr and Mrs Taylor

  • Superb service from Leanne she was veryhelpful! Verywelcoming place to go made it very easy buying a car. Just LOVE my newST! Thank you so much

    Mrs L Tanner

  • Hi Ben, We would just like to say thank you for the service you provided when we purchased our new car from you recently. It was nice that the car was in the showroom on collection...

    Mr B

  • Hi Sharon, Thanks for the follow up contacts. Once I realised I needed to read the instruction book and not try and wing it everything was fine. I was extremely satisfied with the quality of work and the exceptional customer care and information provided by yourselves. Once again many thanks for you...

    Mr L

  • Am I happy? More than happy is the answer. Kate and Trudy really know their mechanical stuff, yes they do. Going back to satisfaction part of email, Last year I wrote to Peugeot and sang Islington's praises, if Peugeot come to me, I will sing your company's praises again. Thank you and regards...

    Mr D

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